All posts tagged geekery

London 2012: NBC values bronze above gold

McDonalds' London 2012 Olympics questionable medal count

Via Instagram – daibaker: How NBC judges the medal table, look who’s on top

Is bronze worth more than gold? US “news” channel NBC thinks so.

In every single London 2012 Olympics table, at least in the right-thinking world, the stats currently look like this:

olympic medals table 2012 - Google Search

Because that’s the order a descending order of medals should go in.

But not according to America’s commercial broadcasting television network NBC, who not only value bronze medals above gold, but for No Reason Whatsoever decide to accompany a London 2012 Olympics graphic with the logo of farcical food purveyors and nutritional clowns McDonalds.

Hats off.

(“Official restaurant.” That will never not be funny, either)

 

Modern social media marketing. Easy, right?

This social media infographic by Buddy Media shows just how complicated the SM landscape is getting. Click for larger, although it won’t get any simpler.

The complicated social media landscape today

OK, here’s a competition. There’s one glaring omission… Can you spot who’s not on there?

PS, this post is a response, in part, to my favourite Facebook find of last week:

social media is easy jimboeth

Yep, it’s a piece of cake.

The Future of Marketing… is Journalists coz we write good!

Social Media  – Journalists and Public Relations Professionals are poised to be amazing content creators in the new social media world. Journalists are probably the best content creators when it comes to social media because they can craft compelling content and understand what is newsworthy. Reuters released Social Pulse earlier this year creating a tool for journalists to monitor company chatter. Journalists make excellent bloggers and have the ability to create tight, focused content on a deadline. Did I mention editing? Journalists are also extremely skilled at editing, turning around tweets, blog posts and other types of digital content. Public Relations professionals are also poised to be experts in the social media world — they, too understand what is newsworthy, how to be concise, write for reports and how to attract attention.

Can’t argue with that…. via The Future of Marketing | Social Media Today.

The Independent Newspaper’s Twitter 100 – Complete List (2012)

Today the Independent published its Twitter 100: Britain’s titans of the Twittersphere. Here’s their full list at a glance (my own list is here!):

1. Richard Branson, Tycoon
2=. Sarah Brown, Campaigner
2=. Alan Carr, Broadcaster
4=. Ricky Gervais, Actor and comedian
4=. Rob Brydon, Actor and comedian
4=. Chris Moyles, Broadcaster
4=. Jamie Oliver, Chef
8. Eddie Izzard, Actor, Comedian
9. Derren Brown, Illusionist
10. Jack Wilshere, Footballer
10=. James Corden, Actor
10=. Stephen Fry, Actor, Comedian
Read more…

I’m included in the ICO’s Using Twitter strategy document

UPDATE: I’m told that the below is based on a UK Government document titled “Template Twitter Strategy for Government Departments” and was written by Neil Williams, Department for Business, Universities and Skills. The original link is at Scribd here and can be used by anyone (and indeed has). Thanks for including me!

The Information Commissioner’s Office is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

The ICO has released a document describing why and how they intend to establish and manage their corporate presence on Twitter.

I was among others in “a list of relevant users the ICO may wish to interact with or be aware of”.

Download the PDF here: ICO Using Twitter strategy January 2012

Battle of the search engines: Google vs Bing vs Yahoo!

Check out this link (click image after the jump for larger), via Reddit. It shows the search results for the Big Three search engines: Google, Bing and Yahoo!, when the string entered is “train movie where the guy keeps waking up in some one elses body [sic]“.  Read more…